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Wineland

Ecommerce

Wineland is a modern wine marketplace dedicated to bringing the finest selection of Georgian wines to both local and international audiences.

Wineland
Involvement:
Branding, Product Design, UX/UI Design, User Research, User Testing, Growth Strategy, Graphic Design Work, Logo Design, Creative Campaign Concept Planning and Execution
Tech stack & Tools
Figma, FigJam, Jira, Stark, Typeform, Slack
Scope:

Dedicated agile team

Duration:

14 months

Team:

3 people

Tech stack

Figma

Design tool

Adobe Illustrator

Design tool

Stark

Accessibility tool

Typeform

Research tool

Shadcn/ui

React components

Jira

Project management

Slack

Team communication

Challenge

The client envisioned a dynamic e-commerce platform designed for a multi-vendor marketplace. Their key objectives were to simplify the shopping experience across diverse product categories, empower vendors to independently manage products, orders, and inventories, and optimize the checkout flow to minimize cart abandonment. Scalability and high performance during peak traffic were also critical requirements. One of the biggest challenges lay in creating a unique checkout system capable of handling complex multi-vendor orders while remaining fast, intuitive, and seamless for customers.

Solution flow

Tablet showing hand-drawn website wireframes

1.User Experience Design

Solution
Designed a modern, mobile-first interface with intuitive navigation, personalized product suggestions, and real-time inventory updates.
Benefit
Increased user engagement and satisfaction, leading to higher customer retention.
Desk with keyboard and a brand identity book

2.Visual Identity & Branding

Solution
Established a modern, clean visual identity, incorporating a cohesive color palette, typography, and iconography across all touchpoints.
Benefit
Strengthened brand recognition and trust, contributing to higher conversion rates and a unified user experience.
Wine bottles on a shelf

3.Checkout Redesign

Solution
We developed a unique, streamlined one-page checkout experience with clear progress indicators and minimal input friction.
Benefit
Reduced cart abandonment rate and improved user satisfaction through faster, more intuitive purchases.
Laptop showing a vendor dashboard

4.Vendor Portal Interface

Solution
Designed a dedicated portal for vendors with intuitive dashboards, real-time inventory updates, and simplified order management tools.
Benefit
Empowered vendors to self-manage, reducing support requests and improving vendor satisfaction.

Final products

Wineland e-commerce website home page

For Customers/Shoppers

E-Commerce Website

Designed a responsive shop with a one-page checkout, fast navigation, and mobile optimization. Result: smoother user flow and higher conversions.

Wineland vendor portal sign-in screen

For Vendors/Sellers

Vendor Portal

Built a vendor dashboard for easy product, order, and inventory management. Result: faster vendor operations and fewer support issues.

Designs

Motion Designs

Post and Story Designs

Wineland social media story design 1
Wineland social media story design 2
Wineland social media story design 3
Wineland social media story design 4
Wineland social media post design 5
Wineland social media post design 6
Wineland social media post design 7
Wineland social media post design 8
Wineland social media post design 9
Wineland social media post design 10
Wineland social media post design 11
Wineland social media post design 12

Branding

# Colors

Wineland has color system into two parts: Ecommerce website design system and Vendor portal design system.

E-commerce website design system has its unique style created from scratch.

Vendor portal has Tailwind color system into two levels: a Tailwind base colours that are afterwards defined into shadcn/ui colors.

Tailwind color system mainly defines the basic color palette, neutral color palette and data visualization color palette. The shadcn/ui color system is in the specific design process, based on the color of the system to further define the tone of the product in accordance with the requirements and function of the color.

Main Colors

Wineland main colors: #121212, #000000, #E4E4E7 border lines, #CB653A main color, #CB653A at 5% background color and #FFFFFF true color

Tailwind Colors

Tailwind includes an expertly-crafted colour palette out-of-the-box that is a great starting point if you don’t have your own specific branding in mind.

View docs

Slate

  • 50#f8fafc
  • 100#f1f5f9
  • 200#e2e8f0
  • 300#cbd5e1
  • 400#94a3b8
  • 500#64748b
  • 600#475569
  • 700#334155
  • 800#1e293b
  • 900#0f172a
  • 950#020617

Gray

  • 50#f9fafb
  • 100#f3f4f6
  • 200#e5e7eb
  • 300#d1d5db
  • 400#9ca3af
  • 500#6b7280
  • 600#4b5563
  • 700#374151
  • 800#1f2937
  • 900#111827
  • 950#030712

Zinc

  • 50#fafafa
  • 100#f4f4f5
  • 200#e4e4e7
  • 300#d4d4d8
  • 400#a1a1aa
  • 500#71717a
  • 600#52525b
  • 700#3f3f46
  • 800#27272a
  • 900#18181b
  • 950#09090b

Neutral

  • 50#fafafa
  • 100#f5f5f5
  • 200#e5e5e5
  • 300#d4d4d4
  • 400#a3a3a3
  • 500#737373
  • 600#525252
  • 700#404040
  • 800#262626
  • 900#171717
  • 950#0a0a0a

Stone

  • 50#fafaf9
  • 100#f5f5f4
  • 200#e7e5e4
  • 300#d6d3d1
  • 400#a8a29e
  • 500#78716c
  • 600#57534e
  • 700#44403c
  • 800#292524
  • 900#1c1917
  • 950#0c0a09

shadcn/ui


accent

light/slateslate/100 -> #F1F5F9

accent-foreground

light/slateslate/900 -> #0F172A

background

light/slatebase/white -> #FFFFFF

border

light/slateslate/200 -> #E2E8F0

destructive

light/slatered/500 -> #EF4444

destructive-foreground

light/slateslate/50 -> #F8FAFC

foreground

light/slateslate/950 -> #020617

primary

light/slateslate/900 -> #0F172A

primary-foreground

light/slateslate/50 -> #F8FAFC

secondary

light/slateslate/100 -> #F1F5F9

secondary-foreground

light/slateslate/900 -> #0F172A

Accents


accent - Orange

light#D84315

accent - Blue

light#4949F6

accent - Red

light#B10000

accent - Green

light#00A700

# Icons

https://www.radix-ui.com/icons

# Typography

Basic text writing, including headings, body text, lists, and more.

View docs

h1

Taxing Laughter: The Joke Tax
Chronicles


h2

The People of the Kingdom


h3

The Joke Tax


h4

People stopped telling jokes


p

The king, seeing how much happier his subjects were, realized the error of his ways and repealed the joke tax.


blockquote

"After all," he said, "everyone enjoys a good joke, so it's only fair that they should pay for the privilege."

table

King’s TreasuryPeople’s happiness
EmptyOverflowing
ModestSatisfied
EmptyOverflowing

list

  • 1st level of puns: 5 gold coins
  • 2nd level of jokes: 10 gold coins
  • 3rd level of one-liners : 20 gold coins

inline code

@radix-ui/react-alert-dialog


lead

A modal dialog that interrupts the user with important content and expects a response.


large

Are you sure absolutely sure?


small

Email address


muted

Enter your email address.


Figma Sneak peak

Figma file overview with all Wineland pages and frames
Figma page with Wineland website state cards (empty, error and success states)
Figma page with Wineland POS menu and checkout screens